Marketing communications management : analysis, planning, implementation /

'An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a...

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Bibliographic Details
Main Author:	Copley, Paul, 1952- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2014.
Edition:	Second edition.
Subjects:	Communication in marketing. Marketing > Management. Communication in marketing > Textbooks. Marketing > Management > Textbooks. Electronic books. Textbooks.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF5415.123 .C664 2014

HF5415.123 .C664 2014	Available