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Public relations theory /

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Timely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to shape employee culture, and the rise of the #MeToo movement on social media. Contemporary and international examples allow students...

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Bibliographic Details
Main Authors: Travis, Eryn (Author), Lordan, Edward J. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Incorporated, 2021.
Subjects:
Public relations.
Public relations > Technological innovations.
Electronic books.
Online Access:Connect to the full text of this electronic book

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