Public relations theory /

Timely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to shape employee culture, and the rise of the #MeToo movement on social media. Contemporary and international examples allow students...

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Bibliographic Details

Main Authors:	Travis, Eryn (Author), Lordan, Edward J. (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Incorporated, 2021.
Subjects:	Public relations. Public relations > Technological innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book