Entrepreneurial marketing : a blueprint for customer engagement /
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how t...
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| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles, CA :
SAGE Publications, Incorporated,
2021.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea. |
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| Physical Description: | 1 online resource (348 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781544397450 : |