Entrepreneurial marketing : a blueprint for customer engagement /

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how t...

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Bibliographic Details

Main Author:	Goldstein, Beth (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Incorporated, 2021.
Subjects:	Marketing. Consumer satisfaction. Branding (Marketing) Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book