Intelligent marketing : employing new-age technologies /
Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should...
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| Format: | eBook |
| Language: | English |
| Published: |
Mathura Road :
SAGE Publications Pvt. Ltd,
2021.
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| Edition: | First edition. |
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community. |
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| Physical Description: | 1 online resource (297 pages) : illustrations |
| ISBN: | 9789354792984 (ebook) : |