Intelligent marketing : employing new-age technologies /

Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should...

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Bibliographic Details

Main Author:	Kumar, V., 1957- (Author)
Corporate Author:	Sage Publications
Other Authors:	Kotler, Philip (writer of foreword.)
Format:	eBook
Language:	English
Published:	Mathura Road : SAGE Publications Pvt. Ltd, 2021.
Edition:	First edition.
Subjects:	Marketing > Technological innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book