The SAGE Handbook of Digital Marketing/

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this doma...

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Bibliographic Details

Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2022.
Subjects:	Digital Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book