Understanding public relations : theory, culture and society /

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via soci...

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Bibliographic Details

Main Author:	Edwards, Lee (Lee M. S.) (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2018.
Subjects:	Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book