Cover Image

Cases in public relations strategy /

Show other versions (1)

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore succes...

Full description

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: St. John, Burton, 1957- (Editor), Martinelli, Diana Knott (Editor), Pritchard, Robert S. (Editor), Spaulding, Cylor (Editor)
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Inc, 2019.
Subjects:
Public relations > Case studies.
Public relations > Study and teaching.
Electronic books.
Online Access:Connect to the full text of this electronic book
Search Result 1
Cover Image
Published 2019
Book
Show all versions (2)