Cases in public relations strategy /

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore succes...

Full description

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	St. John, Burton, 1957- (Editor), Martinelli, Diana Knott (Editor), Pritchard, Robert S. (Editor), Spaulding, Cylor (Editor)
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc, 2019.
Subjects:	Public relations > Case studies. Public relations > Study and teaching. Electronic books.
Online Access:	Connect to the full text of this electronic book