Cover Image

Digital luxury : transforming brands and consumer experiences /

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...

Full description

Bibliographic Details
Main Author:	Batat, Wided (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Limited, 2019.
Subjects:	Fashion merchandising. Electronic commerce. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Luxury fashion branding : trends, tactics, techniques /
by: Okonkwo, Uché
Published: (2007)

Fashion brands : branding style from Armani to Zara /
by: Tungate, Mark, 1967-
Published: (2008)

Fashion brands : branding style from Armani to Zara /
by: Tungate, Mark, 1967-
Published: (2012)

Technology-driven market transformations for digital fashion and smart luxury /
Published: (2026)

What happened to United Colors of Benetton? : the rise and fall of the clothing retailer that changed the world of fashion /
by: Filieri, Raffaele
Published: (2022)

Fashion brands : branding style from Armani to Zara /
by: Tungate, Mark, 1967-
Published: (2005)

A practical guide to the fashion industry : concept to customer /
by: Grose, Virginia
Published: (2021)

Fashion marketing : contemporary issues /
Published: (2007)

The world of fashion merchandising /
by: Wolfe, Mary Gorgen, 1941-
Published: (2003)

Managing the demand for fashion items /
by: Bhat, Rajendra R., 1953-
Published: (1985)

Journal of fashion marketing and management.

Fashion media : past and present /
Published: (2013)

Fashion retailing : a multi-channel approach /
by: Diamond, Ellen
Published: (2006)

Green fashion retail /
Published: (2017)

Overexposure of a luxury brand : Coach Inc.'s distribution and image problem /
by: Wilson, Matthew, et al.
Published: (2019)

Cómo crear tu marca de moda /
by: Jaquete, Covadonga, et al.
Published: (2018)

Re-presentation policies of the fashion industry : discourse, apparatus and power /
by: Mouratidou, Eleni
Published: (2020)

The business of fashion, beauty, and style : industry insiders on developing products, building a brand, and achieving long-term success.
Published: (2005)

Marketing fashion : strategy, branding and promotion /
by: Posner, Harriet
Published: (2024)

Opening Ceremony : Est. 2002 /
by: Lim, Carol
Published: (2012)

Careers in fashion retailing /
by: Koester, Pat
Published: (1990)

Journal of global fashion marketing.
Published: (2010)

Fashion marketing : influencing consumer choice and loyalty with fashion products /
by: Le Bon, Caroline
Published: (2015)

The globalization of the Shanghai Garment Trade Association : a case study /
by: Ballard, Nadia, et al.
Published: (2005)

Orderly fashion : a sociology of markets /
by: Aspers, Patrik, 1970-
Published: (2010)

Fashion buying : from trend forecasting to shop floor /
by: McTurk, Clare, et al.
Published: (2025)

Fashion promotion : building a brand through marketing and communication /
by: Moore, Gwyneth
Published: (2021)

Fashion buying /
by: Goworek, Helen
Published: (2007)

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces /
Published: (2021)

The fashion industry /
Published: (2010)

An introduction to fashion retailing : from managing to merchandising /
by: Koumbis, Dimitri
Published: (2021)

Fashion, a marketing approach /
by: Rogers, Dorothy S., 1929-
Published: (1983)

Zara-- y sus hermanas /
by: Badía, Enrique
Published: (2008)

The Management of fashion merchandising--a symposium /
Published: (1977)

Dawn : the career of the legendary fashion retailer Dawn Mello /
by: Tiffany, John A.
Published: (2019)

Why ShoeDazzle is head over heels above competition /
Published: (2013)

My business life cycle : how innovation, evolution, and determination made Paul Harris great /
by: Paul, Gerald, 1924-
Published: (2007)

Interviewing and observing clothing store workers /
by: Walters, Kyla, et al.
Published: (2018)

Luxury Fashion Branding : Trends, Tactics, Techniques /
by: Okonkwo, Uché
Published: (2007)

Luxury brands in Florence target Chinese consumers /
Published: (2012)