Digital luxury : transforming brands and consumer experiences /

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...

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Bibliographic Details

Main Author:	Batat, Wided (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Limited, 2019.
Subjects:	Fashion merchandising. Electronic commerce. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book