Digital luxury : transforming brands and consumer experiences /
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications, Limited,
2019.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. |
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| Physical Description: | 1 online resource (264 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781526483591 (ebook) : |