The indestructible brand : crisis management in the age of social media /

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners t...

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Bibliographic Details

Main Authors:	Sharma, Venke (Author), Kharas, Hushidar (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Incorporated, 2017.
Edition:	1st edition.
Subjects:	Crisis management. Brand name products > Management. Product management. Public relations. Social media. Electronic books.
Online Access:	Connect to the full text of this electronic book