Air wars : television advertising and social media in election campaigns, 1952-2016 /

Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns-including...

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Bibliographic Details

Main Author:	West, Darrell M., 1954- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Washington D.C. : CQ Press, 2018.
Edition:	7th edition.
Subjects:	Advertising, Political > United States. Television in politics > United States. Political campaigns > United States. United States > Politics and government. Electronic books.
Online Access:	Connect to the full text of this electronic book