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Media audience research : a guide for professionals /

The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research-both active and passive as well as quantitative and qualitative-in all forms of media, including new media such as the Internet, mobile phones and social med...

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Bibliographic Details
Main Authors: Mytton, Graham (Author), Diem, Peter, 1937- (Author), Dam, Piet Hein van, 1967- (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Incorporated, 2016.
Edition:3rd edition.
Subjects:
Mass media > Research > Methodology.
Electronic books.
Online Access:Connect to the full text of this electronic book

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