Media audience research : a guide for professionals /
The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research-both active and passive as well as quantitative and qualitative-in all forms of media, including new media such as the Internet, mobile phones and social med...
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Bibliographic Details
| Main Authors: |
Mytton, Graham
(Author),
Diem, Peter, 1937-
(Author),
Dam, Piet Hein van, 1967-
(Author) |
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| Corporate Author: |
Sage Publications |
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| Format: | eBook
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| Language: | English |
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| Published: |
Los Angeles, CA :
SAGE Publications, Incorporated,
2016.
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| Edition: | 3rd edition. |
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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