Marketing ethics & society /

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lo...

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Bibliographic Details

Main Authors:	Eagle, Lynne (Author), Dahl, Stephan (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2015.
Subjects:	Marketing > Moral and ethical aspects. Marketing > Social aspects. Ethik. Marketing. Marknadsfo?ring > sociala aspekter. Marknadsfo?ring > etik och moral. Affa?rsmoral. Electronic books.
Online Access:	Connect to the full text of this electronic book