Sustainable enterprise : a macromarketing approach /

Sustainable Enterprise goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In an increasingly globalized society concerned with social and environmental sustainabili...

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Bibliographic Details

Main Author:	Peterson, Mark, 1956- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. : SAGE, 2017.
Subjects:	Marketing > Social aspects. Social responsibility of business. Electronic books.
Online Access:	Connect to the full text of this electronic book