Digital media and innovation : management and design strategies in communication /

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods f...

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Bibliographic Details

Main Author:	Gershon, Richard A. (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles : SAGE, [2017]
Subjects:	Mass media > Management. Organizational effectiveness. Electronic books.
Online Access:	Connect to the full text of this electronic book