Cover Image

Applied crisis communication and crisis management : cases and exercises /

This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, whi...

Full description

Bibliographic Details
Main Author: Coombs, W. Timothy (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, CA : SAGE Publications, Incorporated, [2014]
Subjects:
Crisis management.
Business communication.
Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • A short introduction to the case study method
  • Crisis capsules
  • Pampers and dry max chemical burn rumor
  • Hershey, Cocoa, and child slavery/labor abuse
  • Cadbury salmonella recall
  • Peanut butter paste recall of 2009
  • Tetra pak, Nestle and ITX
  • Nestle and greenpeace disagree over palm oil sourcing
  • Carrefour, China, and the Olympic torch relay
  • Sparboe farms and McDonald's part company over animal cruelty
  • BP Texas city explosion
  • Sigg and BPA
  • West pharmaceutical services' dust explosion
  • Jensen farm, listeria, and cantaloupe
  • Chick-fil-a and the dangers of social issues
  • The Bhopal tragedy
  • Odwalla and e. coli
  • Valujet flight 592 and the end of a brand
  • Greenpeace pressures H&M to detox the garment industry
  • Index
  • About the author.