New service development : creating memorable experiences /
This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Thosand Oaks, Calif. ; London :
SAGE,
c2000.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors. |
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| Physical Description: | 1 online resource (xv, 328 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452205564 (ebook) : |