New service development : creating memorable experiences /

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Fitzsimmons, James A., Fitzsimmons, Mona J.
Format:	eBook
Language:	English
Published:	Thosand Oaks, Calif. ; London : SAGE, c2000.
Subjects:	Service industries > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book