APA (7th ed.) Citation

Sage Publications, Fitzsimmons, J. A., & Fitzsimmons, M. J. (2000). New service development: Creating memorable experiences. SAGE.

Chicago Style (17th ed.) Citation

Sage Publications, James A. Fitzsimmons, and Mona J. Fitzsimmons. New Service Development: Creating Memorable Experiences. Thosand Oaks, Calif. ; London: SAGE, 2000.

MLA (9th ed.) Citation

Sage Publications, et al. New Service Development: Creating Memorable Experiences. SAGE, 2000.