Public relations in India : new tasks and responsibilities /
A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
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| Format: | eBook |
| Language: | English |
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Los Angeles, Calif. ; London :
SAGE,
2011.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes. |
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| Physical Description: | 1 online resource (xvii, 291 pages) |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9788132112150 (ebook) : |