Public relations in India : new tasks and responsibilities /

A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.

Bibliographic Details

Main Author:	Vilanilam, John V.
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles, Calif. ; London : SAGE, 2011.
Subjects:	Public relations > India. Electronic books.
Online Access:	Connect to the full text of this electronic book