Implicit measures for social and personality psychology /
Focused on two primary assessment tools - evaluative priming and the Implicit Association Test - this volume is designed for serious practitioners and beginning researchers alike. It provides an overview of each measure, describing its theoretical underpinnings and construct validity.
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| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles, [Calif.] ; London :
SAGE,
2011.
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| Series: | SAGE library of methods in social and personality psychology.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Focused on two primary assessment tools - evaluative priming and the Implicit Association Test - this volume is designed for serious practitioners and beginning researchers alike. It provides an overview of each measure, describing its theoretical underpinnings and construct validity. |
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| Physical Description: | 1 online resource (89 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781473914797 (ebook) : |