Implicit measures for social and personality psychology /

Focused on two primary assessment tools - evaluative priming and the Implicit Association Test - this volume is designed for serious practitioners and beginning researchers alike. It provides an overview of each measure, describing its theoretical underpinnings and construct validity.

Bibliographic Details
Main Author: Rudman, Laurie A.
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Los Angeles, [Calif.] ; London : SAGE, 2011.
Series:SAGE library of methods in social and personality psychology.
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Call Number: HM1019 .R83 2011
 
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HM1019 .R83 2011 Available