Writing marketing : literary lessons from academic authorities /
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhance...
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
2005.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. |
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| Physical Description: | 1 online resource (265 pages) |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781446211823 (ebook) : |