Writing marketing : literary lessons from academic authorities /

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhance...

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Bibliographic Details

Main Author:	Brown, Stephen, 1955 March 23-
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, 2005.
Subjects:	Business writing. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book