Strategic research and political communications for NGOs : initiating policy change /

This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit secto...

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Bibliographic Details

Corporate Authors:	Sage Publications, Accenture-Stiftung (Germany), International University in Germany. School of Communication Management, Banyan (Organization)
Format:	eBook
Language:	English
Published:	New Delhi ; London : SAGE, c2009.
Subjects:	Non-governmental organizations. Strategic planning. Social advocacy. Bruchsal (Germany) Electronic books.
Online Access:	Connect to the full text of this electronic book