Ad critique : how to deconstruct ads in order to build better advertising /
'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and...
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| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
c2012.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | 'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile. |
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| Physical Description: | 1 online resource (xiv, 199 pages) : illustrations. |
| Audience: | Specialized. |
| ISBN: | 9781483387352 (ebook) : |