Ad critique : how to deconstruct ads in order to build better advertising /

'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and...

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Bibliographic Details

Main Author:	Tag, Nancy R.
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles : SAGE, c2012.
Subjects:	Advertising. Advertising > Evaluation. Criticism. Electronic books.
Online Access:	Connect to the full text of this electronic book