Social marketing casebook /
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles, [Calif.] ; London :
SAGE,
2011.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. |
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| Physical Description: | 1 online resource (vi, 270 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781446250877 (ebook) : |