Social marketing casebook /

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

Bibliographic Details

Main Author:	French, Jeff
Corporate Author:	Sage Publications
Other Authors:	Merritt, Rowena, Reynolds, Lucy
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, 2011.
Subjects:	Social marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book