The SAGE handbook of marketing theory /
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in mar...
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| Format: | eBook |
| Language: | English |
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Los Angeles, [Calif.] ; London :
SAGE,
2009.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory. |
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| Physical Description: | 1 online resource (xviii, 523 pages) |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781446222454 (ebook) : |