The SAGE handbook of marketing theory /

This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in mar...

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Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Maclaran, Pauline
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, 2009.
Subjects:	Marketing > Philosophy. Electronic books.
Online Access:	Connect to the full text of this electronic book