The McDonaldization thesis : explorations and extensions /

Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.

Bibliographic Details

Main Author:	Ritzer, George
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, 1998.
Subjects:	McDonald's Corporation. Rationalization (Psychology) Social structure > United States. United States > Social conditions. Electronic books.
Online Access:	Connect to the full text of this electronic book