Public relations online : lasting concepts for changing media /

This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online...

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Bibliographic Details

Main Author:	Kelleher, Tom (Tom A.)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2007.
Subjects:	Public relations > Data processing. Public relations > Computer network resources. Electronic books.
Online Access:	Connect to the full text of this electronic book