Understanding media economics /

Gillian Doyle explains the basic concepts relevant to the study of media economics. The author considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.

Bibliographic Details

Main Author:	Doyle, Gillian
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, 2002.
Subjects:	Mass media > Economic aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book