Advertising : a cultural economy /
This work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
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| Format: | eBook |
| Language: | English |
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London :
SAGE,
2004.
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| Series: | Culture, representation and identities.
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| Online Access: | Connect to the full text of this electronic book |
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