Advertising : a cultural economy /

This work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Bibliographic Details

Main Author:	McFall, Elizabeth Rose
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, 2004.
Series:	Culture, representation and identities.
Subjects:	Advertising. Advertising > History. Advertising > Social aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book