APA (7th ed.) Citation

Sage Publications & Jones, J. P. (1999). The advertising business: Operations, creativity, media planning, integrated communications. SAGE.

Chicago Style (17th ed.) Citation

Sage Publications and John Philip Jones. The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications. Thousand Oaks, Calif. ; London: SAGE, 1999.

MLA (9th ed.) Citation

Sage Publications and John Philip Jones. The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications. SAGE, 1999.