The advertising business : operations, creativity, media planning, integrated communications /

The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Jones, John Philip
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c1999.
Subjects:	Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book