Product and services management /
Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
c2006.
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| Online Access: | Connect to the full text of this electronic book |
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