Product and services management /

Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.

Bibliographic Details

Main Author:	Avlonitis, George J.
Corporate Author:	Sage Publications
Other Authors:	Papastathopoulou, Paulina
Format:	eBook
Language:	English
Published:	London : SAGE, c2006.
Subjects:	Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book