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Product and services management /

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Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.

Bibliographic Details
Main Author: Avlonitis, George J.
Corporate Author: Sage Publications
Other Authors: Papastathopoulou, Paulina
Format: eBook
Language:English
Published: London : SAGE, c2006.
Subjects:
Product management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.
Physical Description:1 online resource (viii, 270 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446212387 (ebook) :