Social marketing in the 21st century /
'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
2006.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | 'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing. |
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| Physical Description: | 1 online resource (xi, 264 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781483329192 (ebook) : |