Social marketing in the 21st century /

'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.

Bibliographic Details

Main Author:	Andreasen, Alan R., 1934-
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, 2006.
Subjects:	Social marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book